Gift-giving lies at the heart of human connection – a blend of thoughtfulness and delight. For such a simple act, it is capable of bestowing smiles and nurturing bonds between givers and recipients alike.

At Willinglee, we believe in the power of gift-giving to nurture bonds and spread joy. Our mission is to simplify the process and add a personal touch, allowing you to focus on the thoughtful intention behind the gift. We offer an online platform to build personalized gift boxes with unique, artisan-made goods, wrapped in hand-painted paper. Each item is carefully sourced from independent artisans, predominantly within the United States, supporting small businesses while providing a sense of satisfaction with each purchase. We're also committed to donating 1% of all sales to deserving charities. Let us handle the details – from crafting your custom card to ensuring next-day shipment. Experience the joy of gift-giving with Willinglee.

Beginnings

While planning our wedding a few years back, we encountered a challenge many other grooms and brides-to-be face: finding the perfect token of appreciation for our guests. The concept of Willinglee emerged from this dilemma; a venture dedicated to easing gift-givers' lives everywhere.

We aspired to create something extraordinary for those who journeyed from distant places to join us in celebrating our union. We envisioned authentic and entertaining gifts: practical yet imbued with a touch of charm, thematic but devoid of clichés. Despite our best efforts, with the flurry of preparations leading up to our big day, our vision fell short.

Around six months after our wedding, as the pandemic swept across the globe and we each underwent career transitions, the idea of forming a company together took root. Cue the sprouting of Willinglee, driven by a desire to revolutionize the act of gift-giving, making it a mutually enriching experience for all involved. We were acutely aware of the common struggle people faced when seeking memorable gifts for friends and family, and we aimed to simplify this process, enabling individuals to find and send the perfect gift, all from the comfort of their couch.

Digging Deeper

Drawing from our artistic backgrounds, our primary objective was to provide a platform for small artisans to showcase their talents and creations. Every item in our store hails from independent artisans (mostly within the United States), assuring a sense of satisfaction with every purchase. But our commitment extends beyond commerce: we pledge to donate 1% of all sales to deserving charitable organizations, giving back to our community and fostering positive change.

Our vision for gifting transcends the confines of traditional occasions like birthdays and holidays. We envision a world where acts of kindness unfold on ordinary weekdays: a sweet indulgence for a supportive colleague, a heartfelt gift for the dependable mail carrier, a spontaneous token of affection for your adored partner. It’s the seemingly insignificant moments that matter most, and the small (special) gifts that leave the biggest impact.

Together, let's raise a toast to celebrating life's modest yet profound occasions with open hearts and a willing spirit.