ESW Beauty
Elina Sofia Wang
Raw Juice Sheet Masks
“Our founder, Elina Sofia Wang, struggled with stomach ulcers for many years and in early 2018, she started to live a cleaner lifestyle. She began to pay more attention to the ingredients that she would cook with and try to keep a more wholesome meal plan. She transitioned to raw juices & teas. Besides her change in how she approached her food choices, she also began to transition her beauty vanity to clean skincare products. Elina found that there was no sheet mask line on the market that not only had non-toxic formulas but also had a focus on healthier ingredients. With her years of work experience in the beauty industry and her passion for clean skincare & healthy living, she decided to start her own brand in her home state, New Jersey. Her priority was to build a brand that has clean & vegan ingredients, is cruelty-free, and is made with sustainable packaging without leaving out the fun.”