Ben Moore

The Ugly Company
Natural Dried Fruits

“I’ve backpacked and traveled across quite a bit of the world, and I came to realize… the amount of produce we throw out, in the United States, for aesthetic reasons is 100% not normal. The light bulb went off and I felt called to action during the summer of 2017. There was a hurricane in Houston, TX. Then another hurricane shortly after in Puerto Rico. I watched the news and read the reports that people were starving. There wasn’t enough food to go around in Puerto Rico. Just that week, I personally dumped out over 300 tons of edible fruit.

 I decided that the world needs to know about this problem. I’m convinced that we can prevent all of this waste if enough people can see what I do, as a farmer, on a daily basis.

This is our Ugly solution. EAT UGLY.”