After visiting family on their honeymoon and watching their frustrated cousin deal with his baby’s socks consistently falling off, Gabe and Jessica started thinking through different ways they could address the issue. “At the time, we didn’t yet have children of our own so we started our research, asking friends, family, neighbors, and acquaintances if this was a need not yet addressed in the market,” Jessica explains. “We were surprised how many people gave us a very enthusiastic yes!”