Carmel Hagen

Supernatural Kitchen
Dye-free baking goods

Carmel, the founder of Supernatural Sprinkles, traces her company's origins to her childhood, where her love for colorful baking collided with her mother's concerns about questionable ingredients. Years later, finding that decorative baking products still contained problematic additives, she created Supernatural—a line of imaginative kitchen essentials free from artificial colors, preservatives, and controversial ingredients linked to ADHD and other health concerns. The company's mission became reimagining decorative baking products with plant-based colors 300% more concentrated than previous natural alternatives, while maintaining vegan, allergy-friendly formulations and American manufacturing standards. Carmel's own journey as a young baker (evidenced by her 1995 Pillsbury bakeoff victory) infuses the brand with a playful spirit that encourages creativity and community, whether through their social media inspiration or unplugged baking sessions, all built around the simple joy of making something delicious and vibrant without compromising on ingredients.