Allie

The Cold Hearted Collective
Feel-good products

Allie, founder of The Cold Hearted Collective, has built a brand centered on products designed to make people feel good and do good simultaneously. Despite the edgy name, mental health advocacy sits at the core of her business philosophy, with products that embrace humor while encouraging self-care and authenticity. Operating without a brick-and-mortar location, Allie connects with customers primarily through year-round markets and pop-up events promoted via Instagram. The business has established impressive reach through wholesale partnerships with over 50 retailers across the U.S. and Canada. Her brand ethos combines inclusivity with a rebellious spirit, appealing to those who appreciate boldness while holding the simple belief that being a good human transcends all other values.