Gift-giving doesn’t have to be reserved for special occasions. In fact, at Willinglee, we believe it shouldn’t be. "Just because" gifts are wonderful ways to show appreciation and love for friends and family (or even co-workers and acquaintances!), no matter the reason—or lack thereof. However, understanding the preferences of different generations can help you choose gifts that truly resonate. Here’s a thoughtful guide to "just because" gifts tailored for anyone and everyone you know, from Baby Boomers to Gen Z, all across different price points.