We believe in supporting our community of makers (scroll to see them all!). The products we stock were lovingly made by shop-small vendors who are passionate about their crafts. When you gift through Willinglee, you’re supporting the makers here as well as incredible charities that receive 1% of all sales.

I Am & Co • Kansas City MO

Tarisha

Affirmation card decks

“Our mission is to create feel-good digital and physical products that inspire positive identity, discussion, expansion, and growth. We create products with “emotional aftertaste” in mind. What can we deliver to those eager for optimism and or encouragement?”

The Cold Hearted Collective • Omaha NE

Allie

Feel-good products

Allie has built a brand centered on products designed to make people feel good and do good simultaneously. Despite the edgy name, mental health advocacy sits at the core of her business philosophy, with products that embrace humor while encouraging self-care and authenticity. Her brand ethos combines inclusivity with a rebellious spirit, appealing to those who appreciate boldness while holding the simple belief that being a good human transcends all other values.

Our makers